Monthly Archives: November 2012

What the gurus WON’T teach you about business

“Give a man a fish and feed him for a day. Teach a man to fish and feed him for a lifetime”. Over the years I’ve bought more bright, shiny objects than I care to remember. Some were pretty expensive … Continue reading

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Why you sell hope to overweight people

I need you to save this email. At least make a note and stick it to your screen. Learning this was a revelation to me. I learned it, not from marketers, but from copywriters. The guys and girls who write … Continue reading

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Let’s get physical

I have a friend whose dad is a great source of niche ideas. He’s into shooting, he’s a golfer, a dog owner and likes to spend time in the garden. He’s also got no retirement savings either. His dad is … Continue reading

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Epic failures in niche selection

Like the sun glasses for dogs and laser guided scissors, some people invest a lot of time in stuff that doesn’t sell. Not us. As soon as you’ve narrowed down your niches it’s time to make sure there’s money to … Continue reading

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How to hunt vampires and find good niches

Niche selection is a lot like vampire hunting.You got an idea where vampires hang out. Attics, basements and if you remember the ‘Lost Boys’ in a cave down by the beach. They all have one thing in common. They’re dark … Continue reading

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